I am Althaf Ahammed
Marketing communications professional and digital media specialist with 13 years of experience in content and growth marketing, branding, and media production, based in Doha, Qatar.
About
As a marketing communications and digital media specialist, I focus on building content and strategies that strengthen brand presence, influence decisions and drive measurable growth. My work blends creativity with data, ensuring every campaign or piece of communication serves a clear purpose and delivers real value.
With more than 13 years of experience in digital marketing, media production and content strategy, I have a deep understanding of how audiences behave across platforms and how brands can communicate with clarity and impact. I have produced hundreds of visual and digital assets, managing the full lifecycle from ideation and scripting to production, editing and delivery across television, web and social media.
In my role as Digital and Social Media Marketing Specialist at University Foundation College in Qatar, I lead growth marketing initiatives that strengthen the college’s digital footprint and support student recruitment. My work spans performance marketing, content strategy, SEO, and CRM communication, contributing to a 53% increase in student enrolment over the past few years. I also played a key role in the marketing achievements that led to UFC receiving the Marketing Campaign of the Year at the NCUK Partner Awards 2024, recognising the impact and innovation of our digital outreach.
My academic background includes a Master’s Degree in Journalism and Mass Communication and a Postgraduate Diploma in Science and Development Communication, supported by industry certifications in digital marketing, content strategy and AI integration. I specialise in multilingual communication and have produced content for sectors including education, technology, health and current affairs.
A defining milestone in my career was contributing to the FIFA World Cup Qatar 2022™ as a Content Producer for the Hayya Digital Fan Experience Programme under the Supreme Committee for Delivery and Legacy. I produced multilingual visual content that supported millions of global fans, and I was honoured with a Certificate of Appreciation from His Highness Sheikh Tamim Bin Hamad Al Thani, the Amir of the State of Qatar. This experience strengthened my ability to deliver high-stakes content with precision, creativity, and cultural awareness.
My professional journey also includes extensive work in media and broadcast production with leading networks such as Sun TV Network and MediaOne TV in India, where I gained deep expertise in end to end production, newsroom operations, storytelling, and audience engagement.
Driven by curiosity and a passion for growth, I continuously explore evolving digital trends, new content formats, and emerging technologies to refine my craft. I enjoy collaborating with teams and organisations that value creativity, purpose, and long term impact.
Let us connect and create meaningful work that inspires, informs, and drives real world results.