Profile

Althaf Ahammed Digital Media Specialist

Althaf Ahammed

Content Producer / Digital Media Specialist

Doha, Qatar

Creative and observant media professional with well over 500 pieces of originally produced content, versed in all aspects of media production. Proficient at developing content for television, web, and social media, having successful experience of 10 years.

SKILLS

Video Production

Storytelling

Digital Marketing

Public Relations

Advertising

Journalism

Visual Editing

Graphic Design

Scripting

Videography

WordPress Web Design

Creative Writing

WORK EXPERIENCE

Content Producer - Hayya Marketing Communications (FIFA World Cup Qatar 2022™) Aug 2022 to Dec 2022
Supreme Committee of Delivery & Legacy
Location: Doha, Qatar
 
Established in 2011 by the State of Qatar, the Supreme Committee for Delivery & Legacy (SC) is responsible for the delivery of the required infrastructure and host country planning and operations for Qatar to host an amazing and historic 2022 FIFA World Cup™ which accelerates progress towards achieving national development goals and creates a lasting legacy for Qatar, the Middle East, Asia and the world.
 
Achievements/Tasks
  1. Produced visual content for marketing communications of the Hayya Digital Experience Program in FIFA World Cup Qatar 2022™.
  2. Created explainer videos and infographics for the global communications of features in the Hayya platform for a better fan experience in various languages including English, Arabic, Spanish, German, French, and Portuguese.
  3. Produced social media content for the Qatar2022.qa portal and social media channels to promote the Hayya platform and features.
  4. Creative contribution to the content and production of the Documentary on the Hayya Project in association with Al Jazeera team.
  5. Created guidelines for the stakeholders of Hayya and prepared communication collaterals.
  6. Developed the brand identity for Hayya and created interior branding design for Hayya Service Centers.
  7. Worked as Host Country Hayya Operations Lead for the Hayya Service Centers in DECC and ABHA with FIFA Accreditation for World Cup Qatar 2022™.
Digital Marketing Specialist Jan 2022 to Aug 2022
Swedish Access Solutions
Location: Doha, Qatar
 
Swedish Access Solutions (SAS) has been formed by the leading professionals from access solutions industry. It is an initiative to promote finest quality products from Scandinavian countries to Middle East region.
 
Achievements/Tasks
  1. Executed all the digital marketing activities for the company, growing the brand’s web presence by 100%.
  2. Development & maintenance of two WordPress-based websites of the company.
  3. Handled social media marketing with a focus on revenue generation.
  4. Managed Google Analytics and Search Engine Optimization.
  5. Supervised branding activities of the company.
  6. Led the implementation project of ERP to ensure the better efficiency of operational workflow and hence result in better ROI.
Creative Director Mar 2020 to Nov 2021
Cafemocha Branding & Events
Location: Calicut, India
 
Cafemocha is a creative advertising agency having the verticals like digital marketing, video productions and events.
 
Achievements/Tasks
  1. Restructured the operational workflow, monitored hiring and administration of the start-up business, and increased the revenue by 30%.
  2. Supervised digital marketing & video production departments with a team of 15 associates.
  3. Worked in customer relationship management and handled 10+ clients.
  4. Contributed conceptualization, strategy & copywriting for 20 projects.
Producer - Current Affairs Apr 2018 to Feb 2020
Madhyamam Broadcasting Ltd. - MediaOne TV
Location: Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks
  1. Operated election-related live coverage with the Digital Satellite News Gathering system and headed a crew of 20 professionals. Reported to the editorial team.
  2. Producer of a weekly health program featuring advanced treatment procedures and completed 100 episodes.
  3. Directed 100+ episodes of current affairs programs and was accountable for the script, budget, shoot, visual editing, graphics, sound design, and voice-overs of each episode.
  4. Played important role in the content and editorial coverage of news and current affairs as a team member of the current affairs producer’s panel.
Producer Apr 2017 to Apr 2018
Sun TV Network Ltd.
Location: Chennai & Kochi, India
 
Sun TV Network is one of the top television networks in Asia.
 
Achievements/Tasks
  1. Conceived & functioned as the producer of five sit-com programs for Surya Comedy, the lone comedy channel in Malayalam.
  2. Conceptualized 50+ generic and episodic on-air promotional videos targeted to the niche audience.
Producer & Promo Producer Oct 2014 to Apr 2017
Madhyamam Broadcasting Ltd. - MediaOne TV
Location:  Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks
  1. Conceptualized 10+ generic promos of featured programs and teamed up with the On-air promotion department.
  2. Supervised all production processes of 20+ outsourced programs.
  3. Successfully launched and functioned on-air operations and broadcast of MediaOne Gulf with Encompass Digital Media, Singapore. Headed files transfer functionality in India, Singapore, and the Middle East.
  4. Streamlined the post-production and programming workflow in coalition with the technical team and reduced the operational cost by 10%.
Associate Program Producer Jul 2012 to Oct 2014
Sathyadhara Communications Pvt Ltd. - Darshana TV
Location:  Calicut, India
 
Darshana TV, an Indian media company, has bases or viewers in Keralite community across India and Middle East.
 
Achievements/Tasks
  1. Conceived and executed 200+ episodes of daily current affairs-based debate program.
  2. Started career by assisting lead producers and accustomed to the production environment. Took over in charge of infotainment programs for kids and accomplished 150+ episodes.

EDUCATION

Master's Degree in Journalism and Mass Communication Feb 2018 to Feb 2020
Bharathiar University
Location: Coimbatore, India
 
Bharathiar University is a state university in Coimbatore, Tamil Nadu, India.
Post Graduate Diploma in Science and Development Communication Jun 2010 to Jun 2011
Centre for Development of Imaging Technology
Location: Trivandrum, India
 

Centre for Development of Imaging Technology (C-DIT) was established by the government of Kerala, India.

Bachelor's Degree in Physics Jun 2007 to Apr 2010
University of Calicut
Location: Calicut, India
 
University of Calicut is the largest University in Kerala, India.

LANGUAGES

English
Arabic
Hindi
Tamil
Urdu