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Althaf Ahammed

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Althaf Ahammed

Digital Media & Marketing Specialist

Doha, Qatar

Dynamic and detail-oriented digital media professional, passionate about crafting compelling stories and impactful campaigns. Focused on delivering engaging content across digital platforms, with a strong ability to blend creativity and strategy to elevate brand presence and audience engagement, with 13 years of experience.

SKILLS

Video Production

Storytelling

Digital Marketing

Public Relations

Advertising

Journalism

Visual Editing

Graphic Design

Scripting

Videography

WordPress Web Design

Creative Writing

WORK EXPERIENCE

Social Media Marketing
Specialist
Jul 2023 to Present
University Foundation College
Location: Doha, Qatar
 
Established in 2017, University Foundation College (UFC) is a private British college, licensed by MoEHE.
 
UFC offers the UK foundation programmes in Business, Humanities, Engineering and Science/Medicine pathways developed and accredited by the Northern Consortium of UK universities (NCUK). NCUK is globally recognised for its programmes developed collaboratively with the 40+ NCUK Partner Universities.

Students who enrol in the foundation programme can progress into a three-year bachelor’s degree in top-ranking universities worldwide, in the UK, New Zealand, Australia, Canada, USA, and more.

 
Achievements/Tasks

⦿ Developed and implemented UFC’s digital marketing strategy, leveraging end-to-end content development, data-driven campaigns, inbound marketing strategies, and AI-powered solutions to enhance brand visibility, student engagement, and enrolment. These efforts led to UFC winning the Marketing Campaign of the Year at the NCUK Partner Awards 2024, recognising the success of innovative digital outreach, strategic audience engagement, and performance-driven growth initiatives.

⦿ Lead digital and social media marketing campaigns across platforms such as Google Ads, Meta Ads (primarily Instagram), Snapchat, TikTok, and LinkedIn, driving a 46% increase in student enrolment.

⦿ Strengthen UFC’s online presence by improving organic search rankings through advanced SEO strategies, resulting in a 313% boost in website traffic.

⦿ Enhance audience engagement by managing and curating high-quality content across social media platforms, leading to a 632% increase in follower interactions.

⦿ Establish a consistent and recognisable brand identity through strategic branding initiatives across digital platforms.
⦿ Create compelling graphic designs, videos, and photography to strengthen student engagement.

⦿ Develop visual and written content for branding and marketing collateral, including brochures, banners, posters, flyers, and leaflets, to expand outreach and awareness.

⦿ Improve the admissions process by optimising the use of CRM tools like Full Fabric, enhancing application processing efficiency.

⦿ Build, design, and continuously enhance UFC’s website, handling its architectural development to improve user experience and engagement.

⦿ Enhance prospective student communication using tools like respond.io, leading to faster response times and higher satisfaction rates.

Content Producer - Hayya
Marketing Communications
(FIFA World Cup Qatar 2022™)
Aug 2022 to Dec 2022
Supreme Committee for Delivery & Legacy
Location: Doha, Qatar
 
Established in 2011 by the State of Qatar, the Supreme Committee for Delivery & Legacy (SC) is responsible for the delivery of the required infrastructure and host country planning and operations for Qatar to host an amazing and historic FIFA World Cup 2022™ which accelerates progress towards achieving national development goals and creates a lasting legacy for Qatar, the Middle East, Asia and the world.
 
Achievements/Tasks

⦿ Crafted visual content for marketing communications of Hayya, the first Digital Fan Experience Programme, and generated more than 3 million app downloads for FIFA World Cup Qatar 2022™.

⦿ Created multilingual explainer videos and infographics for the Hayya platform, optimizing global communications and delivering an exceptional fan experience in English, Arabic, Spanish, German, French, and Portuguese.

⦿ Produced social media content for the Qatar2022.qa portal and social media channels to promote the Hayya platform and its features.

⦿ Creatively contributed to the content and production of the Documentary on the Hayya Project in association with the Al Jazeera team.

⦿ Developed guidelines for the stakeholders of Hayya and prepared communication collaterals to facilitate effective communication and engagement.

⦿ Played a pivotal role in developing the distinctive brand identity for Hayya and interior branding designs for Hayya Service Centers.

⦿ Performed as Host Country Hayya Operations Lead for the Hayya Service Centers in DECC and ABHA with FIFA Accreditation for World Cup Qatar 2022™.

Digital Marketing Specialist
Jan 2022 to Aug 2022
Swedish Access Solutions
Location: Doha, Qatar
 
Swedish Access Solutions (SAS) has been formed by the leading professionals from access solutions industry. It is an initiative to promote finest quality products from Scandinavian countries to Middle East region.
 
Achievements/Tasks

⦿ Executed all the digital marketing activities for the company, growing the brand’s web presence by 100%.

⦿ Designed and managed the maintenance of two WordPress-based websites for the company, ensuring seamless functionality, responsive design, and up-to-date content to enhance user experience and drive business growth.

⦿ Effectively managed social media platforms, implementing a comprehensive strategy, creating engaging content, designing posters, planning posting schedules, and attaining a 40% increase in brand awareness.

⦿ Successfully positioned and sustained the top-ranking position (Rank 1) for three relevant keywords while effectively managing and interpreting data from Google Analytics for continuous SEO improvement and optimisation.

⦿ Assured consistency in brand messaging, visual identity, and market positioning across various channels and touchpoints for all branding activities of the company.

⦿ Led the implementation project of an Enterprise Resource Planning (ERP) system, focusing on enhancing operational workflow efficiency and delivering a significant return on investment (ROI).

Creative Director
Mar 2020 to Nov 2021
Cafemocha Branding & Events
Location: Calicut, India
 
Cafemocha is a creative advertising agency having the verticals like digital marketing, video productions and events.
 

Achievements/Tasks

⦿ Restructured the operational workflow, monitored hiring and administration of the start-up business, and increased revenue by 30%.

⦿ Efficiently supervised a team of 15 associates, overseeing the digital marketing and video production departments to ensure seamless coordination, successful project execution, and high-quality outputs.

⦿ Demonstrated proficiency in customer relationship management, effectively handling a diverse portfolio of 10+ clients, ensuring exceptional client satisfaction, and fostering long-term business relationships.

⦿ Played a key role in the conceptualization, strategy development, and impactful copywriting for 20+ marketing campaign projects, driving successful outcomes and amplifying brand visibility and engagement.

Producer - Current Affairs
Apr 2018 to Feb 2020
Madhyamam Broadcasting Ltd. - MediaOne TV
Location: Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks

⦿ Operated election-related live coverage with the Digital Satellite News Gathering system and headed a crew of 20 professionals.

⦿ Producer of a weekly health program featuring advanced treatment procedures and completed 50 episodes.

⦿ Directed 100+ episodes of current affairs programs and was accountable for the script, budget, shoot, visual editing, graphics, sound design, and voice-overs of each episode.
⦿ Contributed significantly to the content and editorial coverage of news and current affairs as an integral member of the current affairs producer's panel.

Producer
Apr 2017 to Apr 2018
Sun TV Network Ltd.
Location: Chennai & Kochi, India
 
Sun TV Network is one of the top television networks in Asia.
 
Achievements/Tasks

⦿ Successfully conceptualised and functioned as the producer for five sitcom programs on Surya Comedy, the sole comedy channel in Malayalam, delivering entertaining content.

⦿ Strategically conceived and developed over 50 generic and episodic on-air promotional videos, precisely tailored to capture the attention of a niche audience.

⦿ Successfully launched the channel and achieved the highest weekly television audience measurement parameters by implementing effective strategies and producing engaging content.

Producer & Promo Producer
Oct 2014 to Apr 2017
Madhyamam Broadcasting Ltd. - MediaOne TV
Location:  Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks

⦿ Supervised all aspects of television production, including script supervision, post-production quality control (QC) checks, and coordination of over 20 outsourced programs, ensuring seamless workflow and maintaining high-quality deliverables.

⦿ Successfully launched and functioned on-air operations and broadcast of MediaOne Gulf with Encompass Digital Media, Singapore. Headed file transfer functionality in India, Singapore, and the Middle East.

⦿ Streamlined the post-production and programming workflow in coalition with the technical team and reduced the operational cost by 10%.

⦿ Created 10+ generic promos of featured programs and teamed up with the On-air promotion department.

Associate Program Producer
Jul 2012 to Oct 2014
Sathyadhara Communications Pvt Ltd. - Darshana TV
Location:  Calicut, India
 
Darshana TV, an Indian media company, has bases or viewers in Keralite community across India and Middle East.
 
Achievements/Tasks
 

⦿ Effectively conceived and executed over 200 episodes of a daily current affairs-based debate program, ensuring engaging and informative discussions for viewers.

⦿ Started career by assisting lead producers and accustomed to the production environment. Took over charge of infotainment programs for kids and accomplished 150+ episodes.

EDUCATION

Master's Degree in
Journalism and
Mass Communication
Feb 2018 to Feb 2020
Bharathiar University
Location: Coimbatore, India
 
Bharathiar University is a state university in Coimbatore, Tamil Nadu, India.
Post Graduate Diploma in
Science and Development
Communication
Jun 2010 to Jun 2011
Centre for Development of Imaging Technology
Location: Trivandrum, India
 

Centre for Development of Imaging Technology (C-DIT) was established by the government of Kerala, India.

Bachelor's Degree in Physics
Jun 2007 to Apr 2010
University of Calicut
Location: Calicut, India
 
University of Calicut is the largest University in Kerala, India.

SOFTWARE SKILLS

Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Final Cut Pro
WordPress CMS
MS Office

LANGUAGES

English
Arabic
Hindi
Tamil
Urdu