Profile

Althaf Ahammed

Content Producer / Digital Media Specialist

Doha, Qatar

Creative and observant media professional with well over 500 pieces of originally produced content, versed in all aspects of media production. Proficient at developing content for television, web, and social media, with 10 years of experience.

SKILLS

Video Production

Storytelling

Digital Marketing

Public Relations

Advertising

Journalism

Visual Editing

Graphic Design

Scripting

Videography

WordPress Web Design

Creative Writing

WORK EXPERIENCE

Content Producer - Hayya Marketing Communications (FIFA World Cup Qatar 2022™) Aug 2022 to Dec 2022
Supreme Committee for Delivery & Legacy
Location: Doha, Qatar
 
Established in 2011 by the State of Qatar, the Supreme Committee for Delivery & Legacy (SC) is responsible for the delivery of the required infrastructure and host country planning and operations for Qatar to host an amazing and historic FIFA World Cup 2022™ which accelerates progress towards achieving national development goals and creates a lasting legacy for Qatar, the Middle East, Asia and the world.
 
Achievements/Tasks
  1. Crafted visual content for marketing communications of Hayya, the first Digital Fan Experience Program, and generated more than 3 million app downloads for FIFA World Cup Qatar 2022™.
  2. Created multilingual explainer videos and infographics for the Hayya platform, optimizing global communications and delivering an exceptional fan experience in English, Arabic, Spanish, German, French, and Portuguese.
  3. Produced social media content for the Qatar2022.qa portal and social media channels to promote the Hayya platform and features.
  4. Creatively contributed to the content and production of the Documentary on the Hayya Project in association with the Al Jazeera team.
  5. Developed guidelines for the stakeholders of Hayya and prepared communication collaterals to facilitate effective communication and engagement.
  6. Played a pivotal role in developing the distinctive brand identity for Hayya and interior branding designs for Hayya Service Centers.
  7. Performed as Host Country Hayya Operations Lead for the Hayya Service Centers in DECC and ABHA with FIFA Accreditation for World Cup Qatar 2022™.
Digital Marketing Specialist Jan 2022 to Aug 2022
Swedish Access Solutions
Location: Doha, Qatar
 
Swedish Access Solutions (SAS) has been formed by the leading professionals from access solutions industry. It is an initiative to promote finest quality products from Scandinavian countries to Middle East region.
 
Achievements/Tasks
  1. Executed all the digital marketing activities for the company, growing the brand’s web presence by 100%.
  2. Designed and managed the maintenance of two WordPress-based websites, movalsystems.com and swedishaccess.com for the company, ensuring seamless functionality, responsive design, and up-to-date content to enhance user experience and drive business growth.
  3. Effectively managed social media platforms, implementing a comprehensive strategy, creating engaging content, designing posters, planning posting schedules, and achieving a 40% increase in brand awareness.
  4. Successfully attained and sustained the top-ranking position (Rank 1) for three relevant keywords while effectively managing and interpreting data from Google Analytics for continuous SEO improvement and optimization.
  5. Assured consistency in brand messaging, visual identity, and market positioning across various channels and touchpoints for all branding activities of the company.
  6. Led the implementation project of an Enterprise Resource Planning (ERP) system, focusing on enhancing operational workflow efficiency and delivering a significant return on investment (ROI).
Creative Director Mar 2020 to Nov 2021
Cafemocha Branding & Events
Location: Calicut, India
 
Cafemocha is a creative advertising agency having the verticals like digital marketing, video productions and events.
 
Achievements/Tasks
  1. Restructured the operational workflow, monitored hiring and administration of the start-up business, and increased revenue by 30%.
  2. Efficiently supervised a team of 15 associates, overseeing the digital marketing and video production departments to ensure seamless coordination, successful project execution, and high-quality outputs.
  3. Demonstrated proficiency in customer relationship management, effectively handling a diverse portfolio of 10+ clients, ensuring exceptional client satisfaction, and fostering long-term business relationships.
  4. Played a key role in the conceptualization, strategy development, and impactful copywriting for 20+ marketing campaign projects, driving successful outcomes and amplifying brand visibility and engagement.
Producer - Current Affairs Apr 2018 to Feb 2020
Madhyamam Broadcasting Ltd. - MediaOne TV
Location: Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks
  1. Operated election-related live coverage with the Digital Satellite News Gathering system and headed a crew of 20 professionals.
  2. Producer of a weekly health program featuring advanced treatment procedures and completed 50 episodes.
  3. Directed 100+ episodes of current affairs programs and was accountable for the script, budget, shoot, visual editing, graphics, sound design, and voice-overs of each episode.
  4. Contributed significantly to the content and editorial coverage of news and current affairs as an integral member of the current affairs producer's panel.
Producer Apr 2017 to Apr 2018
Sun TV Network Ltd.
Location: Chennai & Kochi, India
 
Sun TV Network is one of the top television networks in Asia.
 
Achievements/Tasks
  1. Successfully conceptualized and functioned as the producer for five sitcom programs on Surya Comedy, the sole comedy channel in Malayalam, delivering entertaining content.
  2. Strategically conceived and developed over 50 generic and episodic on-air promotional videos, precisely tailored to capture the attention of a niche audience.
  3. Successfully launched the channel and achieved the highest weekly television audience measurement parameters by implementing effective strategies and producing engaging content.
Producer & Promo Producer Oct 2014 to Apr 2017
Madhyamam Broadcasting Ltd. - MediaOne TV
Location:  Calicut, India
 
MediaOne TV is an Indian television channel broadcasting in regional language Malayalam, operated by Madhyamam Broadcasting Limited.
 
Achievements/Tasks
  1. Created 10+ generic promos of featured programs and teamed up with the On-air promotion department.
  2. Supervised all aspects of television production, including script supervision, post-production quality control (QC) checks, and coordination of over 20 outsourced programs, ensuring seamless workflow and maintaining high-quality deliverables.
  3. Successfully launched and functioned on-air operations and broadcast of MediaOne Gulf with Encompass Digital Media, Singapore. Headed file transfer functionality in India, Singapore, and the Middle East.
  4. Streamlined the post-production and programming workflow in coalition with the technical team and reduced the operational cost by 10%.
Associate Program Producer Jul 2012 to Oct 2014
Sathyadhara Communications Pvt Ltd. - Darshana TV
Location:  Calicut, India
 
Darshana TV, an Indian media company, has bases or viewers in Keralite community across India and Middle East.
 
Achievements/Tasks
  1. Effectively conceived and executed over 200 episodes of a daily current affairs-based debate program, ensuring engaging and informative discussions for viewers.
  2. Started career by assisting lead producers and accustomed to the production environment. Took over charge of infotainment programs for kids and accomplished 150+ episodes.

EDUCATION

Master's Degree in Journalism and Mass Communication Feb 2018 to Feb 2020
Bharathiar University
Location: Coimbatore, India
 
Bharathiar University is a state university in Coimbatore, Tamil Nadu, India.
Post Graduate Diploma in Science and Development Communication Jun 2010 to Jun 2011
Centre for Development of Imaging Technology
Location: Trivandrum, India
 

Centre for Development of Imaging Technology (C-DIT) was established by the government of Kerala, India.

Bachelor's Degree in Physics Jun 2007 to Apr 2010
University of Calicut
Location: Calicut, India
 
University of Calicut is the largest University in Kerala, India.

LANGUAGES

Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Final Cut Pro
WordPress CMS
MS Office

LANGUAGES

English
Arabic
Hindi
Tamil
Urdu